According to the authors, each successful business is built on four strengths of the business owner; heart, smarts, guts and luck. The authors describe and shares how entrepreneurs use these qualities to their advantage.
According to the book, each of us has a combination of these attributes. Hearts, Smarts, Guts and Luck has some prescribed strategies that you can use depending on which combination of these that you successfully run your business.
Here is a summary of each type:
- Heart-dominant, like renowned chef Alice Waters or Starbucks’s Howard Schultz?
- Smarts-dominant, like Jeff Bezos of Amazon or legendary investor Warren Buffett?
- Guts-dominant, like Nelson Mandela or Virgin’s Richard Branson?
- Or are you most defined by the luck trait, like Tony Hsieh of Zappos (and a surprisingly high proportion of other successful entrepreneurs)?
Twitter ID: @AnthonyTjan