The book details the authors' combined experience of starting and running small businesses. According to the authors, "... the entrepreneurial life is about freedom -- freedom to do what you want to do, when you want to do it. Freedom to leverage your time and effort to maximize the desired outcome without asking permission. Freedom to take control of your life...."
This book looks at using the Pareto principle (80/20 rule) to determine the 20 percent that is really generating 80 percent of your revenue so you can earn more by doing less.
This book is not a dry business treatise, but instead is designed to get you moving and taking action. it includes personal narratives of what started the authors on their entrepreneurial journey and what they learned along the way.
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