Jiwa is a business author and brand story strategist, and has won awards for her business blog, TheStoryofTelling.com. It was this blog that sparked the ideas found in the book.
This book's purpose is to help entrepreneurs and startups tell their brand's stories. "Make Your Idea Matter" aims to help readers uncover ideas that become stories about their brand.
Each chapter provides questions the reader can ask herself to clarify and tell the story of her brand, such as:
- What is a brand?
- What is the purpose of a brand story?
- Why are you in business?
- What does the competition do?
Jiwa uses real-world examples of businesses successfully using storytelling and creative ideas to make their companies stand out, in the book.
Twitter ID: @bernadettejiwa