The Good Fail is the story of a successful business that came tumbling down. It explores Richard Keith Latman's very public business failure and the lessons he learned, presented to fellow entrepreneurs, in his own words, for the first time.
The book answers all the questions people have had about what went wrong at the former free PC enterprise, Microworkz. The conversational style of the book uses Latman's failures to outline advice of how to run a business better, including advice about business development, negotiating, human resource management, and leadership.
"The Good Fail" includes 19 practical lessons that readers can put into play to help their businesses succeed. This book, part how-to and part cautionary tale, is meant to provide entrepreneurs with a case study of what can go wrong, and how to avoid devastating mistakes that could cost them their businesses.
Latman is not afraid to lay it all out on the table -- the good and the bad -- in an effort to help others not make the same mistakes.
Twitter ID: @icarmagic