The author has gone from selling "toilet paper" (his first book, The Toilet Paper Entrepreneur) to growing pumpkins with a master plan. After struggling with his business and working long hours, Michalowicz wanted to find better balance to helping his business succeed. His unlikely source of inspiration? Pumpkin farmers.
Michalowicz' advice to would-be entrepreneurs, borrowed from pumpkin farmers? Act as a farmer and find the sweet spot by planting the right seeds, weeding out the bad plants, and cultivate the splendid specimen and you will then harvest prize winners.
This book is broken down by steps Michalowicz suggests for growing a business, and it's not hard to imagine how he pairs each farming tip with business advice. Just like with a plant, he walks you through the process of starting with a solid foundation, nurturing the seedling, stopping what's not working, and focusing on what is. But don't worry if you don't have a green thumb: Micalowicz also gives you a plan of action to help grow your business in the book.
Twitter ID: @MikeMichalowicz