Jonathan Moules, a journalist, has devoted six years to interviewing and reporting on successful entrepreneurs and shares that with readers in this book.
His ideas for successful start ups focus on debunking myths such as the need for bank loans to start and grow a business or the need for a lengthy and complicated business plan.
The book includes case studies address that not only how entrepreneurs can succeed but also how they might fail or fail to achieve full potential. They include and include centuries old companies as well as young stars of the internet age such as Twitter, Gilt Groupe, Criteo, and celebrity entrepreneurs James Dyson, Richard Branson and Steve Jobs.
Moules' aim is to show that not following the crowd can be a better way of managing a business and make it grow bigger and faster. In this book you will find chapters such as:
- Funding is for Fools
- Don't Innovate, Imitate
- Don't be a hero
- Don't Get Hung Up on the Business Plan
... and more
Twitter ID: @Jonathan_Moules