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The Startup Owner’s Manual

156 Votes

Nominated for a Small Business Book Award in:

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"The Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company" is written by Steve Blank and Bob Dorf and published by K & S Ranch. Blank teaches entrepreneurship at Stanford University, U.C. Berkeley and Columbia. Dorf is a self-described serial entrepreneur.

The Startup Owner's Manual is a guide that aims to give the secrets to startup success.

It covers how to:
• Use the Customer Development method (created by author blank) to bring your business idea to life
• Conduct your search for a scalable, profitable business model
• Incorporate the Business Model Canvas as the organizing principle for startup hypotheses
• Find Product-Market fit
• Get, Keep and Grow customers
• Fuel growth with metrics that matter
• Avoid the 9 deadly sins startups commit most often

It is a resource used by startups, leading universities and the U.S. National Science Foundation, among others.

The book contains anecdotes and examples, as well as a glossary of terms, customer development checklists and an appendix with an overview on how to build a web startup.




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