Sort Nominations By:

You are viewing a Past Year nominee from the archives. View current year.

Hello, My Name Is Awesome

2 Votes

Nominated for a Small Business Book Award in:

Read more about this nominee

Author: Alexandra Watkins
Book Site: Hello, My Name Is Awesome

"Hello, My Name Is Awesome: How to Create Brand Names That Stick" demonstrates principles behind a strong brand name and explains how anyone can create buzz-worthy brand names.

This book provides a lot of information that business owners (particularly startups and small business owners who don’t have a budget for naming firms) can use to brainstorm and evaluate potential brand names. This book demonstrates the principles behind a good brand name and impressing upon readers to focus on the implications behind the name they choose. Picking a name isn’t a matter of simply choosing something creative out of a quick brainstorming meeting (although it can happen that way). More often than not, picking a brand name is a strategic process that involves actively positioning your brand.




Copyright © 2010 - 2017 Small Business Trends LLC. All rights reserved. | Privacy | Terms | Login
Contact Us