Book Site: Hello, My Name Is Awesome
"Hello, My Name Is Awesome: How to Create Brand Names That Stick" demonstrates principles behind a strong brand name and explains how anyone can create buzz-worthy brand names.
This book provides a lot of information that business owners (particularly startups and small business owners who don’t have a budget for naming firms) can use to brainstorm and evaluate potential brand names. This book demonstrates the principles behind a good brand name and impressing upon readers to focus on the implications behind the name they choose. Picking a name isn’t a matter of simply choosing something creative out of a quick brainstorming meeting (although it can happen that way). More often than not, picking a brand name is a strategic process that involves actively positioning your brand.
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