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Author: Bernd Schoner
Book Site: The Tech Entrepreneur's Survival Guide

"The Tech Entrepreneur's Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success" provides a comprehensive guide to avoid common pitfalls and shows powerful overview on making capital work in a startup.

This book worked to address how to frame questions so that your startup is truly addressing a need versus address a fad. A segment on ideas is a great example. It offers questions meant to raise meaningful and deeper aspects to why a start up offering should exist.



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