In business, we are taught that you have to give up everything to profit-hungry, nameless people who only care about the bottom line. The book, by Stephanie Sims, argues that readers can dispel the myth and confront the biggest problem they will face in the startup or launch phase, getting the money. Her book covers this problem from a straightforward and direct approach which focuses on building an informed outlook on your numbers and finding the right people to help contribute to your numbers. The book then guides readers into maintaining the balance between your funding needs and those of the people who are giving you money.
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