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Startup Assembly Manual: Building a Business from the Customer Up

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Nominated for a Small Business Book Award in:
Startup

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The focus of "Startup Assembly Manual" is squarely on the product in the "startup" process. Most "startup advice" books focus on the marketing and inspiration needed to launch a product, but only a few focus on the product, which drives the whole thing. Without a good product (or service), your startup will not successfully launch. The book, in particular, the book embraces its own self-developed methodology, "ACE methodology", which focuses on analysis validation, and constant feedback to refine marketing and product design. It features one of the simplest and most straightforward formulas for pricing that a reader will ever see.

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