Author: Michael A. Stelzner
Book Site: Launch
Launch reveals a way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work and they are the future, says Stelzner.
Rather than making keen observations about others who've achieved success, the ideas and principles in this book were developed, refined, and practiced by the author and led to his business success.
Twitter ID: @mike_stelzner