Author: Carol Roth
Book Site: The Entrepreneur Equation
There's never been a better time to start a business -- or so the conventional wisdom would have you believe. But with business failures so high, it's time to take off the rose-colored glasses and think twice before you invest your precious time, money and energy, says Carol Roth, the author.
This book aims to help you do the math before you set down the entrepreneurial path so that you can answer more than just "Could I be an entrepreneur?" but rather "Should I be an entrepreneur?" By understanding what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership based on your personal circumstances, you can learn how to stack the odds of success in your favor and ultimately decide if business ownership is the best possible path for you, now or ever.
Twitter ID: @caroljsroth