Authors: Nick Gustavsson and Ara Bagdasarian
Book Site: Lemonheads Rule
Drawing on their years entrepreneurial experience, the two authors crafted a set of 13 guiding principles, all designed to give a new business the right ingredients for success. The 13 principles aim to help entrepreneurs get their business up and running without risking it all.
As the book found its way to readers, the authors realized that a real movement was afoot, and that entrepreneurs could be squeezing all kinds of lemons into sweet lemonade -- including things like unemployment. With so many people out of work, why not teach them real, practical ways to start their own businesses and take control of their own destinies, they thought? It became The Lemonhead Movement.
For every book purchased one is given away in a "LemonDrop" to someone that is currently unemployed. There is also a free workbook with Lemon Lessons on the 13 principles.
Twitter ID: @lemonheadsrule