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Essentials of Shopper Technology

66 Votes

Nominated for a Small Business Book Award in:

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"Essentials of Shopper Technology" is written by The Shopper Technology Institute and published by Outskirts Press.

This book contains information about tactics and applications designed to engage and motivate shoppers, analyze their behavior, and enable trading partners to improve their operations. Readers will see how retailers and consumer packaged goods (CPG) manufacturers are embracing these new solutions as technology becomes a true agent of change.

The book contains five sections and sixteen chapters:

Section 1: Shoppers - Trends and future of shopping
Section 2: Loyalty - Developing a retail strategy
Section 3: Engagement - Optimizing retail performance
Section 4: Analytics - Trends and measuring shopper performance
Section 5: Digital - Creating a better, smarter shopping experience

This book is aimed at for both online and offline retailers who are looking to understand the technology behind online and offline purchasing



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