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Pioneers of Digital

68 Votes

Nominated for a Small Business Book Award in:
Technology

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"Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media " is written by Paul Springer and Mel Carson and published by Kogan Page.

This book features stories behind people who have made an impact on the way advertising, marketing, search and social media have changed in the last few years.

Pioneers of Digital includes the behind-the-scenes insight, opinions and decisions that triggered trends in digital media such as virtual reality, Dove's "real beauty" campaign and President Obama's 2008 grassroots campaign.

This book includes profiles of 20 digital entrepreneurs that span companies and industries worldwide. Readers will get the opportunity to learn from the pioneers who have made all the mistakes before them.

 










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