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The Digital Dollar

69 Votes

Nominated for a Small Business Book Award in:

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"The Digital Dollar: Sustainable Strategies for Online Success" is written by Joe Wozny and published by FairWinds Press Publishers.

Joe Wozny is a digital and online media strategist, author and blogger. He is the CEO of Cencentric, a company that helps businesses manage and leverage their online media.

Digital Dollar covers online marketing techniques within its 200 pages with charts, tables and specific how-to action items designed to keep you on track to achieve your digital marketing goals.

This is a book about doing, not just strategy. Here are a few of the practical tips that Wozny covers:

- Why create a full web site, when a micro-site will do? A microsite is exactly what the name says – a small site with just a page or two.

- Create a content plan to keep yourself and your staff on track. Wozny also includes a picture of a sample content plan in an Excel sheet.

- Run a solid and ethical link strategy. Prospect for links before executing a link strategy.




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