Joe Wozny is a digital and online media strategist, author and blogger. He is the CEO of Cencentric, a company that helps businesses manage and leverage their online media.
Digital Dollar covers online marketing techniques within its 200 pages with charts, tables and specific how-to action items designed to keep you on track to achieve your digital marketing goals.
This is a book about doing, not just strategy. Here are a few of the practical tips that Wozny covers:
- Why create a full web site, when a micro-site will do? A microsite is exactly what the name says – a small site with just a page or two.
- Create a content plan to keep yourself and your staff on track. Wozny also includes a picture of a sample content plan in an Excel sheet.
- Run a solid and ethical link strategy. Prospect for links before executing a link strategy.
Twitter ID: @joewozny