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Big Data

45 Votes

Nominated for a Small Business Book Award in:
Technology

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Author: Viktor Mayer-Schonberger and Kenneth Cukier,
Book Site: Big Data

"Big Data: A Revolution That Will Transform How We Live, Work and Think" is one of those books that you read just so you can understand how it is that Amazon can predict what books you will want to buy or how companies know exactly what catalogs to send -- and more.

It's no secret that we are sharing more and more personal information about our preferences every day, what seems to be more mysterious to most of us is how companies are using it -- and how we, as small businesses can use it too.

Big Data explains the details behind how data is collected and used and what you can do to protect yourself.

 










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