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Author: Jeff Stibel
Book Site: Breakpoint

In "Breakpoint: Why the Web will Implode, Search will be Obsolete, and Everything Else you Need to Know about Technology is in Your Brain" brain scientist and entrepreneur Jeff Stibel analyzes the intersection of the brain, biology, and technology.

He shows how exceptional companies are using their understanding of the internet's brain-like powers to create a competitive advantage by building more effective websites, utilizing cloud computing, engaging social media, monetizing effectively, and leveraging a collective consciousness. Indeed, the result of these technologies is a more tightly connected world with capabilities far beyond the sum of our individual minds.

Breakpoint offers a fresh and exciting perspective about the future of technology and its effects on all of us.




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