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Author: Kim Chandler McDonald
Book Site: !nnovation

Businesses looking to succeed in the digital, global economy must innovate to survive, and "!nnovation: How Innovators Think, Act and Change Our World" highlights the pioneers who have broken the mold and led the pack in every field, from IT to food, fashion to healthcare. Innovation expert, Kim Chandler McDonald underlines the common denominators linking these highly creative people, such as their compulsion to tell their truth, unpalatable or not, their entrepreneurial instincts and their steadfast protection of their brands.

This book offers:
--understanding of innovation as a mindset rather than a process
--insight on how to start thinking like an innovator and into how this can assist them with their own careers and goals
--knowledge of how to cultivate innovation in their own team, department or business
--personal accounts from international innovators

!nnovation: How Innovators Think, Act and Change Our World showcases interviews with over 100 people who have pushed aside the boundaries in their field, such as: Matt Flannery, CEO/Co-Founder of Kiva, the microfinancing organization working to alleviate poverty; author Seth Godin; Zappos CEO Tony Hsieh; Digital Royalty CEO Amy Jo Martin; and innovation and strategy expert Faris Yakob. McDonald finds out what drives these successful innovators, what makes innovations take off and why innovation is so critical to individuals, economies and to society as a whole.

 










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