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Author: Kaiser Fung
Book Site: Numbersense

"Data surrounds us, and it's only getting bigger. Statistics are thrown at us every day, but few of us even know what to do with it. Computers are getting smarter and learning how to predict what we want.  What does all this mean for the business world?

"Numbersense: How to Use Big Data to Your Advantage" shows us just what kinds of questions we can answer if we know how to leverage data:
-How does the college ranking system really work?  
-Should you trust current unemployment data issued by the government?  
-Should you worry about businesses that track your data?  
-Can an obesity measure solve America's biggest healthcare crisis?

The author looks at several categories of data that organizations of every size should be concerned with understanding: Social Data, Marketing Data, Economic Data, and Sporting Data. It provides examples of each and advice on how to use data without making costly errors. If data still confounds you, this book is another one for your library.




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