Book Site: Predictive Analytics
"If data and analytics seem dry to you, read this book anyway. You'll become a believer.
Author Eric Siegel, PhD is the Founding Conference Chair of Predictive Analytics World and President of Prediction Impact, so clearly he knows what he's talking about. He teaches readers how to correlate data to discover new opportunities with the information you've already got. That, in a nutshell, is analytics. Not only does he look at how you can use analytics for improving your business, but he also throws in a little fun: did you know vegetarians miss fewer flights? He's got the analytics to prove it.
The book also provides actionable tips you can put into play for your organization immediately."
Twitter ID: @predictanalytic