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Too Big To Ignore

16 Votes

Nominated for a Small Business Book Award in:

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Author: Phil Simon
Book Site: Too Big To Ignore

Big Data is the hottest trend in business. But what is it and why does it matter?

"Too Big to Ignore: The Business Case for Big Data" seeks to demystify Big Data and make the case for why companies cannot afford to ignore the massive amounts of unstructured information that’s being created every second. From baseball to potholes to car insurance, the better organizations can sift through, decipher, and predict trends in our text messages, emails, videos, posts, pages, and more, the more they will be able to deliver better products and services—and hold a competitive edge in the marketplace.

Author Phil Simon walks through what Big Data really is (and is not), commonly used techniques for analyzing Big Data (statistical methodologies, data visualization, automation, semantics, and predictive analytics), and how companies are putting this data to use. The book also looks at a few of the data companies that are doing this work and points out that not all the models require Fortune-500-sized budgets. Finally, the book looks at both the challenges and potential of Big Data.

Writing a readable book about data isn’t easy, but Simon did a terrific job of tackling a difficult topic with his eye on the prize. It’s not the data itself that matters, it’s what we do with it. It’s about how we can take the data and make it actionable.



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