Book Site: Digital Branding
"Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement" is a straightforward and comprehensive guide on digital marketing. It demystifies what branding is in a digital world and shows small business owners how planning, measuring and implementing digital marketing effectively can impact your profitability.
Exploring topics like content marketing, social media, search optimization and web analytics, Digital Branding contains real world case studies, a guide to free and paid tools to help measure the ROI from various online channels, and examples of social guidelines, process and policy.
Twitter ID: @DanielRowles