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"Leading Digital Strategy: Driving Business Growth Through Effective E-commerce" by Christopher Bones, James Hammersley includes input from 300 senior executives from major companies.

This book is ideal for executives who want to understand the drivers of market success, the opportunities for change and how to drive digital strategies.

Readers will understand what makes a digital operation successful and how to align organizational structure with wider goals and implement a customer-centric culture that supports multi-channel success. It covers key digital developments to help executives understand the consumer and media trends that are driving change.



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