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"The New IT' is a book for IT executives and the executives who work with them. It was written for the leaders who are trying to balance metrics with the pressure to innovate. This book is also a good read for marketing managers and sales managers who want to use IT to drive campaigns.

The New IT provides a set of tactical and experienced-based frameworks to help you and your colleagues conceive a new roadmap. It also includes real-world case studies and best practices from successful, technology-enabled companies such as Toyota, Merck, Brooks Brothers, Union Bank, and many others. You’ll hear from major industry pioneers, IT thought leaders, and other change agents who are leading the way in this new frontier. And you’ll learn how to bring your business and IT together in a way that is truly transformative.




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