Author: Linda Bernardi
Book Site: Provoke
Innovation is impossible without a Culture of Disruption -- says the author of "Provoke."
Smart devices, big data, predictive analytics, cloud computing, the social enterprise -- none of these world-changing innovations would have come to pass without a Culture of Disruption that allowed fertile minds to challenge conventional wisdom, take risks and boldly bring new technologies to light.
In "Provoke," entrepreneur and strategist Linda Bernardi aims to reveal the discomfort with which corporations, boards of directors, investors and academics regard disruptive ideas -- and why embracing this discomfort to create a Culture of Disruption is the only way that business can innovate and revitalize the global economy.
The author asserts that only by creating a deliberate collaborative, global Culture of Disruption, in which all the players support unconventional thinking and the work of passionate innovators, can we lay the groundwork for our economic future.
Twitter ID: @linda_bernard