The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business



Author: Phil Simon

Book Site: The Age of the Platform



This is a book for anyone with a business that is using the Internet to generate revenues -- or wants to. If you produce content and want to promote or sell it online, this book is designed to help you better understand your business and how to grow it.

In this book, Phil Simon, author of "The New Small" analyses the competitive strengths, strategies, and positioning of four of the "benchmark" companies of the modern age; Google, Apple, Facebook and Amazon. His analysis shows that you need to create platforms that provide your customers multiple ways to interact with you -- and why it's important to provide them with an attractive and pleasing atmosphere that makes it more difficult for them to seek your service or product from a competitor.

Twitter ID: @philsimon

Facebook: http://www.facebook.com/theageoftheplatform